Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually ...

NEW YORK—A new study from Gracenote highlights how ongoing problems with data and measurement are limiting the shift of ad budgets from linear TV to CTV advertising. The new "TV Audiences Have Shifted ...