One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

This process is based on Gap Analysis. Supposedly, the competitor who manages to execute it better and more wisely (and also carries out the strategy with consistence and persistence)—will be the one ...

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy. Any accounting firm ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Marketing is a dynamic and multifaceted field that is constantly evolving in response to changes in technology, consumer behavior, and the economic landscape. With the rapid development of digital ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential. That was the core theme of thought-provoking episode 33 of the Marketing Smarts Live Show, titled ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...