A marketing plan is a document developed by company leaders and marketing professionals to guide product development, pricing strategies, distribution channel choices and messaging campaigns. This ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content marketing works best when you have a well-defined ...

Opinions expressed by Entrepreneur contributors are their own. Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...