Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

Rising prices are taking a heavy toll on customer loyalty, putting the flexible discounts of points-based programs in the ...

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Loyalty programs at sweepstakes casinos like Crown Coins, McLuck and RealPrize add a layer of long-term value. Players earn ...