Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used across multiple brands or exchanged peer-to-peer, and crucially, don’t expire ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for ...

Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, ...