Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

DUBLIN--(BUSINESS WIRE)--The "Europe Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...

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Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

DUBLIN--(BUSINESS WIRE)--The "Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...

Merchant return policies should be defined under `Organization`, not `Offer`, for full support. Loyalty programs must be structured separately from product offers using the `MemberProgram` type.

Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...

Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty. ITC Hotels has overhauled ...