When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

With its re-envisioning of the ownership economy, Web3 offers new avenues to explore with loyalty programs and points. The current design of loyalty programs does not seem to be one of the main ...

Ninety percent of leisure and hospitality companies (and more than 60% of all companies) offer some type of loyalty program — and yet, it’s not at all clear that these programs actually work. One ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era of Web 3.0, there is an opportunity to revolutionize these ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...