Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. According to a 2024 report on the loyalty ...

By Waylon Cunningham Feb 4 (Reuters) - KFC’s parent company in China reported aggressive growth in its digital loyalty ...

PRNewswire/ - Loyalty programs are no longer failing because they lack features, but because they no longer feel valuable. As ...

CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be ...

Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness. “Hard,” or economic, benefits include discounts; points for rewarded ...

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give ...

Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week. Cosmetics brand Ulta reported that it had more than 44 million active customers ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

"Mobile wallets" are steadily inching their way into the mainstream. With the technology now readily available -- and affordable -- and the stigma of security issues steadily fading, consumers are ...

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...