2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...
New research from Guideline shows that while the overall ad market remains strong, hitting record levels in February 2024 ad investment tracking back to 2017, linear TV hit a historical low. The 7% ...
Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of ...
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