LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that ...

LeBron James is no stranger to breaking NBA records, but this time, he’s making history for a completely unexpected reason.

LeBron James is making history once again–this time in the toy aisle. The NBA star is now the first male athlete to be ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Credit: Mattel, Inc./Cover Images LeBron James has been immortalised with his very own Ken doll - making him the first male ...

LeBron James has been immortalised with his very own Ken doll- making him the first male professional athlete to be honoured ...

Proceeds from LeBron James’ new Ken doll will be donated to help drive childhood literacy. LeBron James, who has been […] ...