Leaked letter reveals Jaguar designers' doubts about controversial rebranding
A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...
Leaked Memo Reveals Jaguar Designers Were Worried About Rebranding Years Ago
Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...
Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025.
Jaguar is set to debut its new EV in 2025 after it spent this year whipping up a storm of controversy over a rebrand. Will it ...
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The Jaguar Sports Car Concept That Took 15 Years To Reach Production
The Jaguar XK range is one of the most revered sports models in the world and, in the late 1990s, the brand decided to ...
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Jaguar Built The Fastest Car In The World Decades Before They Created The XJ220
The Jag to achieve this feat was such a groundbreaking model, it set the benchmark for sports cars going forward.
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'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so ...
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Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025.
In their place will come the new fully electric models, the first of which the company said would be unveiled in 2025 — and are expected to go on sale to the public in 2026. A new Jaguar is born ...