Sherlock Holmes, the fictional sleuth who famously resides on Baker Street, is known for his impressive powers of logical reasoning. With a quick visual sweep of a crime scene, he generates hypotheses ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

Do you think of yourself as a rational thinker? Take pride in your ability to draw logical conclusions from premises and data? Think people who use dietary supplements and male enhancement products ...

To the Editor: The genomics era sprang on much of molecular biology with unexpected force. This era has brought new technologies that have altered the focus of scientific inquiry and potentially the ...

My 5-year-old nephew once confidently told me that all dinosaurs were green because his three dinosaur toys were green. So I showed him a nature documentary, Walking with Dinosaurs, and suddenly, ...

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