Just after his appointment as CEO, Lee Jae Sang reacted to the latest request made by the members of NewJeans, asking to have Min Hee Jin restored to her position as CEO of ADOR. Here's what Lee said.

The public dispute has majorly affected K-pop band NewJeans which comes under ADOR. The effect over the group is severe and the future of the band is in question. Earlier, the controversy started to get major attention right after Min Hee Jin resigned from her position of CEO of ADOR.

NewJeans has personally spoken out against the recent change in ADOR’s CEO. Back on August 27, ADOR announced that Min Hee Jin would no longer be serving

HYBE group NewJeans took to YouTube to call for the reinstatement of Min Hee Jin as CEO for the sublabel ADOR by 25.

On September 11, 2024, NewJeans members Haerin, Hanni, Hyein, Danielle, and Minji (left to right in the video) sat together to talk about HYBE’s ongoing legal battle with Min Heejin in a now-deleted live video on YouTube. The quintet released the video under a newly-created account named nwjns, which has since been closed, per a notice by YouTube.

This comes after NewJeans issued an ultimatum to Hybe on Sept. 11, demanding Min’s return to her role by Sept. 25. In their statement, ARMYs accused Min of consulting a shaman to harm BTS and attempting to manipulate public opinion against the group.

NewJeans held a livestream and demanded HYBE re-hire ADOR CEO Min Hee-jin while making various other allegations.