Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Check out the brand new feature Roblox Moments, explaining what it is, how you can capture your game clips and share them ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

Roblox has a relatively high valuation, which can likely only be justified by a successful advertising product launch.