A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Is your organization about fun? How often do your customers giggle? How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? What ...

As we look toward 2026, one thing is clear: the old idea of strategy is no longer fit for purpose. For decades, strategy was ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips ...

This is the second of a three-part series focusing on AI end-user adoption and training, following “Why AI Adoption and Training Matter.” Organizations across industries are investing heavily in ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Opinions expressed by Entrepreneur contributors are their own. Having a well-defined exit strategy from day one is essential and gives entrepreneurs the power to dictate how they leave their business, ...