Ah, what a summer! The initial concept of this In the Trenches column was to provide the day-to-day search engine marketer with tips, tricks, and news to make them better at their jobs. I have been ...

I hope the previous post of this series (Part 1, Part 2, Part 3) have served you well. My goal was never to create an Excel manual for everyone, but rather to highlight specific tips and tricks to ...