Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.

Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Digital marketing today is no longer about choosing between organic and paid strategies. As I have researched, the real power lies in combining them effectively. Search engine optimization services ...

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and AdMob—that will automate manual work for publishers and monetize their content ...