Grand opening of SoMa IKEA food court draws excited crowd Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox.

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job.

Ikea remodels remote work with paid positions for Roblox store The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.