It's a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key ...

From 5 January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.

After months of preparation and speculation, the first tranche of HFSS rules has officially arrived. Stores will now be legally required to adhere to rules on the display of high fat, salt and sugar ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...

Two years ago, Nomad Foods was making progress in reformulating its high fat, salt and sugar (HFSS) pizzas. But it wasn’t there yet. Now, Europe’s largest frozen food company is announcing it’s ...

UK ban on adverts for ‘unhealthy’ food comes into effect in bid to tackle obesity - The government estimates the advertising ...

How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...

The launch of better-for-you snacks in the UK continues at pace, even as consumers struggle with a cost-of-living crisis and the Government holds back some of its new rules governing the promotion of ...

The consumption of High Fat Sugar Salt (HFSS) foods is one of the major risk factors to a host of health issues that include obesity, diabetes and high blood pressure. According to a World Bank report ...

Nestlé no longer plans to sell Shreddies The Simple One breakfast cereal, introduced in the UK last year with non-HFSS credentials. Shreddies The Simple One launched in most major UK retailers in ...

A UK-wide ban on advertising certain foods and drinks high in fat, salt and sugar (HFSS) has come into force, restricting ...