'This is a power move – acquiring new and expanding existing customers who were already using advanced analytical and visualization techniques provided by platforms such as Looker on top of Google ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. While Google has carved out a reputation for ...

In 2019, Google acquired the business intelligence service Looker for $2.6 billion and Salesforce picked up Tableau for $15.7 billion. But today, the two competitors are growing closer together thanks ...

Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report ...

A new tutorial from Google explains how to unlock Search Console insights with Looker Studio dashboards and visualize key SEO metrics. Monitoring dashboards can help you detect issues in website ...

In this beginner guide to Google Looker Studio, you'll learn how to easily create, collaborate on and share interactive charts and reports. Looker Studio helps you transform data into an image. As a ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

On June 6, Alphabet (Google's parent) announced that it plans to pay $2.6 billion in cash for data analytics tool maker Looker. I've interviewed Looker CEO Frank Bien three times in the last couple of ...