Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

We will cede that the dolls’ eyes are especially vacant, even for dolls.

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

American Girl Doll announced it's releasing a Modern Era Collection, which features the iconic historical doll collection but with a massively trendy makeover, and fans are upset ...