Adobe’s Firefly generative AI service is evolving into becoming more of a front-end service for generative AI in general, as Adobe has made its text-to-video capabilities generally available as well ...
AI video technology is ramping up, and Adobe is bringing its most recognizable AI editing tool out of beta. Generative extend is now the first Firefly-powered tool in Premiere Pro, coming out of beta ...
Adobe Max 2025 is currently being hosted in London, where the creative software giant has revealed the latest round of updates to its key apps, including Firefly, Photoshop and Premiere Pro. As we ...
Adobe continues to deliver double-digit revenue growth and strong cash flow, integrating Firefly AI deeply into Creative Cloud to maintain its creative software moat. Despite healthy fundamentals, ...
Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. The latest generation of Adobe Firefly can create images ...
Speaking of “early access” features, Adobe introduced AI-powered Lens Blur as an early access tool last year. With today’s Lightroom ecosystem update, it is finally available to everyone, no strings ...
In 2026, generative AI is firmly embedded in workflows across many larger organizations. Meanwhile, millions of us now rely on it for research, study, content creation and even companionship. What ...