Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...

Every family has one. Armchair parenting experts on Reddit engaged in a polarizing debate that asked users to ponder what ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.

Mr. Rohit Gupta [email protected] Every generational shift in learning brings with it a fresh set of expectations, ...

"There’s mansplaining and then there’s teensplaining," commented one social-media user after the mother's post.

Rani Mukerji shares candid thoughts on parenting a Gen Alpha child, her bond with daughter Adira, changing discipline, and ...