Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

A few things have come back the past few years and were accelerated during the pandemic. One of my favorite things is the resurgence in board games. Who doesn’t have fond memories of sitting around ...

Gamification isn’t just about fun. It’s not about turning the office into a playground or giving adults shiny gold stars. It’s more practical than that. At its core, gamification is about structure, ...

Gamification has become a go-to tactic for engaging consumers and employees alike in recent years. By applying elements of typical gaming activities such as continuation streaks, point systems and ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. But the always-on digital and smartphone age has ...

Following is Part 1 of the Retail TouchPoints series focused on Retail Wins In Gamification. In this article, thought leaders and experts in the gaming space discuss the current state of gamification, ...

According to a new study from Research N Reports, the global healthcare gamification market is expected to grow at a compound annual rate of 55 percent, reaching $4.2 billion by 2022. The report ...

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In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

Robinhood was criticized this week for its use of gamification strategies to attract young investors in a complaint filed by the Massachusetts Securities Division that alleged the fintech manipulated ...