While some of its early hype has died down, the concept of gamification — rewarding mundane tasks by turning them into games — has not only survived, but thoroughly wedged itself into society. It’s ...

Atari also announced its integration of the Walgreens Balance® Rewards application program interface, which allows users to earn Balance Rewards loyalty program points for participating in challenges ...

Explore how gamification and tech-savvy innovators are reshaping intimate tech, blending data, design, and human pleasure to ...

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

Jason is the CEO of Sozo Labs, focusing on building VR and immersive apps that deliver real business value for their customers. Remember gamification? It took the business world by storm about 10 ...