Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

Monika Mueller is the EVP Consulting Services and Head of LATAM for Softensity, a U.S.-based IT outsourcing company with a global footprint. Employee engagement and retention are hot topics, ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Gamification in investing can be defined as the strategic integration of game-like elements, such as rewards, competition, and interactive features, into financial platforms and applications. This ...

As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining ...

Have you heard of gamification? You may not have, but even so, it is likely that you have encountered it. Gamification is when everyday interactions in nongame contexts, such as shopping, are turned ...