Aithon is an AI-native GTM platform built for regulated financial services. Aithon combines enterprise first-party systems with external market and regulatory signals, applying a financial-services ...
AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...
Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...
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