Behavioral conformity has been studied extensively and is commonly explained in terms of social pressure or impact. Surprisingly, however, recent research suggests that social factors may not be necessary to produce or explain conformity. According to ...

If you've ever tried introducing a novel thought or behavior into any type of human system--be it an academic institution, corporation, or family--you've likely experienced either rank rejection, the hint of a shaming glance or, at the very least, an ...