One of the most common measurement errors is using the wrong tool for the job. For example, using a tape measure to estimate small mechanical tolerances or relying on a bathroom scale to track precise ...

Measurement and accountability are hot topics these days. According to a recent study by consultancy Avidan Strategies, "When asked to name the ways in which agencies must improve, 71% of brand ...

LinkedIn said Thursday it discovered a pair of measurement errors that led to more than 400,000 advertisers overpaying for campaigns on the professional networking platform. In a blog post, the ...

Measurement error in exposure assessment is unavoidable. Statistical methods to correct for such errors rely upon a valid error model, particularly regarding the ...