Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...

It’s been a long time since the prehistoric era, but what hasn’t changed are primal drivers that inspire people to take action. PPC professionals are always trying to answer the question “What appeals ...

In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it. Seemingly small ...

More often than not your PPC ads will be the first touchpoint a person will have with your business or brand, which means you need to do all you can to make an impact – and that all begins with ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Do you invest in ad copy testing? If you are like me, you know this is an important part of your strategy.However, it can be difficult to know where you should begin. There are countless directions ...

Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is Open AI’s powerful autoregressive ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some of the common struggles and strategies for overcoming them. Getting ...