How to ignore the HIPPO and make evidence-based marketing decisions

None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...
Marketing

Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show

Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? Content accomplishes its goals ...
Mena FN

Evidence Based Advisor Marketing Solidifies Leadership In Providing SEO Services To Financial Advisors And Estate Planning Lawyers In 2024

(MENAFN- GetNews) According to company founder and president Dan Solin, it's all about driving the right SEO traffic that converts into clients so financial advisors and estate planning attorneys can ...
Marketing Dive

Delivering effective in-store messaging: evidence-based best practices

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...