The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...
The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...
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What Is Opt-in Email Marketing?
When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...
Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...
Email opt-in forms do not always generate the expected results. Susan Gunelius offers tips on how to improve your offer and your whole approach.
A site user visits a landing page, enters an email address, and becomes a part of a marketer’s subscriber list. With its seemingly simple objective, the importance of the email opt-in is easy to ...
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