More people are buying and selling online, and e-commerce revenue keeps increasing, so it’s no surprise that e-commerce is set to bring in $5.9 trillion at the end of 2023. But what exactly is ...

Niche marketplaces, such as Etsy for crafts or Zappos for shoes, thrive by catering to specific interests and building dedicated communities. Innovative models like Airbnb and Poshmark show that ...

Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...