Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a ...

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding ...