Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Direct-mail advertising is used by every type of business, from supermarkets supplying weekly circulars to pay-per-click advertisers sending coupons to clients. Use direct mail to announce the opening ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period? Sure it's nice to imagine what life was like all those millions of years ago, and hey ...