Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target CPA (tCPA) campaigns, aiming to keep advertisers closer to their desired CPA during the ...

Today’s consumers get pulled in a thousand different directions online: And that’s all before lunch. Once, the path between intent and conversion was nearly a straight line. Now, in our new attention ...

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...