We make approximately 35,000 decisions every day, including dozens of tiny and major decisions on what to wear, what to eat, which route to take to work, where to go for lunch, and so on. It's ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

Simplify decision-making by grouping choices into three categories based on their potential consequences and outcomes: minor impact, medium impact and material impact. Follow key steps — decide to ...

Forbes contributors publish independent expert analyses and insights. Covering careers and strategic leadership for executives and managers. You can’t be both. You can’t be an effective leader and an ...

Fundamentally, how does anyone know us as individual leaders and/or judge our leadership effectiveness? The first thing that might come to mind is your personality. Secondly, how you communicate: how ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...