Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a role in branding (i.e., ...

Governing equations in the form of ordinary and partial differential equations are valuable models for physical systems. However they can be difficult to derive, making them unknown, particularly for ...

Data-driven science represents a transformative paradigm in materials science. Both data-driven materials science and informatics encompass systematic knowledge extraction from materials datasets.

Launched in 2013, Fabletics is the largest digitally native activewear brand, with more than $850 million in sales, compounded annual growth of 30 percent and plans to double its fleet of 100-plus ...

Morocco and Ecuador are emerging as examples of how data-driven land assessments can guide smarter planning, protect fragile ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Decisions are the lifeblood of business. From the c-suite to ...