Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The digital media industry has ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...

Scope Technologies, the data-driven leader in aerial property measurements and construction intelligence, today announced the release of Scope API 2.0, a transformative upgrade that delivers more ...

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs When you purchase through links on our site, we may earn an ...