Dan Murphy’s is hoping a new experimental zero alcohol bar in Melbourne will convince a new cohort of ‘athleisure wine mums’ to pick booze-free alternatives.

Dan Murphy's to open a bar where all beers, wines and cocktails have NO alcohol The alcohol superstore is opening its first ever bar in Melbourne's Hampton The bar, named ZERO% will offer patrons ...

ZERO% is Dan Murphy's new alcohol-free bar, with the site also doubling as a bottle-o. Source: supplied. 2022 is shaping up as a fine vintage for Australia’s non-alcoholic beverage sector, after ...

The bar, to be branded Zero% by Dan Murphy’s, will serve as a “new home of discovery” for non-alcoholic cocktails, beers and wine. Patrons will be able to enjoy zero-alcohol drinks seven ...

The Endeavour Group, which owns retail chains Dan Murphy’s and BWS, has more than 300 products across its zero-alcohol range, now one of its fastest-growing categories, with sales up more than ...

Once a single Melbourne bottle shop opened by a passionate wine merchant, Dan Murphy’s has grown into Australia’s leading ...

The products will be sold exclusively at the Dan Murphy’s and BWS liquor chains as part of a deal with owner Endeavour Group. Parkes said their best-selling zero-alcohol wine was Wolf Blass Zero ...

Their range includes zero alcohol wines by McGuigan, ... with sales of non-alcoholic drinks increasing more than 83 per cent in the past year at BWS and Dan Murphy’s.

The bar named ZERO% will open next week in the Melbourne bayside suburb of Hampton with non-alcoholic beer, wine, and cocktails after Dan Murphy's noticed more people drank them.