Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

LONDON--(BUSINESS WIRE)--Quantzig, global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, brings to you comprehensive insights into ...