All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...

The one sure way to take care of your customers is to respect their time. Being customer-centric is hardly enough these days. To truly be successful, you need to nurture a customer obsession culture ...

Customer obsession isn't a new philosophy. Well established as the secret to Amazon's massive success, many companies have started to make customer-centricity a key ingredient in their strategies and ...

If my dog were a customer who got exactly what he wanted, he would eat dozens of his favorite peanut-butter biscuits and spend the day on the couch. The returns would diminish quickly as he became ...