In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...
If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.
NEW YORK, July 11, 2024 — Braze, a leading customer engagement platform that empowers brands to Be Absolutely Engaging, today announced the launch of the Braze Data Platform, a comprehensive, ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...
You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...
LAS VEGAS--(BUSINESS WIRE)-- Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the ...
In the real-time and dynamic world of digital advertising, the need for agile, scalable and highly personalized marketing strategies has never been greater. The advent of composable customer data ...
Editor's note:The following article has been split into two parts, with Part II released at a later time. In Part I, we focus on the illusion itself: vendor hype, analyst bias and why medium ...
Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data. The ...
Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...
A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
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