For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

Companies investing in unified, managed and rich data layers will drive innovation in the coming decade. Through these ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, today announced its evolution into a full data activation and engagement ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim – ...

Foot Locker has selected the Ometria customer data platform (CDP) as the retailer seeks to deepen relationships with customers by delivering more personalized experiences at scale, fueled by the data ...