For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the ...
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New report from MIT and BCG shows why forward-thinking CFOs will be using AI to improve—and create better—KPIsIs your business operating with decades-old KPIs? You may want to consider an AI reboot. A new report copublished by ... to inform its KPIs related to customer lifetime value?
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