From goggles down to socks, just about every ski or snowboard gear company is likely to tell you that their piece of equipment is the key to optimizing your skiing experience. But ask any ski or ...

There is no piece of ski equipment more important than boots. Not clothes, not goggles, not even the skis themselves. Boots can make or break your ski experience, yet the vast majority of recreational ...

I blame Bode Miller for putting a bug in my ear about Surefoot Custom Ski Boots. When I interviewed the Olympic ski champion this year about his outdoor fashion brand, Aztech Mountain, and custom ski ...