Explore the House of Creed's new Eladaria, the Spring 2025 luxury fragrance blending roses with citrus and woods.

I'm lucky enough to have an infinite supply of perfumes thanks to my job as a beauty editor. I've got a cabinet full of classic beauty hall perfumes and niche fragrances, but there's one brand ...

When considering the top luxury fragrances houses, it's no surprise that Creed is up there with the best. With its storied history dating back to 1760 and a strong dedication to fine craftsmanship ...

A private suite has been added to the Regent Street boutique, where guests can explore the ingredients within the Kering ...

PARIS-Kering Beauté has named veteran beauty executive Nathalie Berger-Duquene chief executive officer of Creed, effective ...

Virat Kohli’s choice of Creed Viking and Creed Erolfa fragrances reflects his bold, refined personality. Known for his meticulous attention to detail, these scents symbolize his strength on the ...