Firefly combines Adobe’s commercially safe Firefly models and now the choice of models from partners including Google Cloud and OpenAI so creators can ideate, create and produce images, videos, audio, ...

If you’ve ever stared at a blinking cursor and felt the cold sweat of writer’s block, you might be tempted to ask a chatbot ...

Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe, recently offered a look into Adobe’s critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr ...

What if you could cut hours of tedious work from your creative process while unlocking entirely new possibilities? From designing intricate visuals to crafting immersive soundscapes, artificial ...

AI tools for image and video generation are improving at a remarkable pace, and that’s leading many businesses to use them to create logos, advertising, and other creative assets. Unfortunately, ...

AI is automating the routine, but human creativity is becoming the defining currency of the age, innovation, meaning, and future work.