Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool also allows you to view helpful reports that display page views and other important traffic statistics.

Fantastic tool to instantly create Google Analytics Event tracking code. To use the tool, you need to simply add value to category name, action name, label name, and value.

Here's everything you need to know about Google Analytics -- from bounce rate to tracking code.

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Once you have your Event Tracking code in place on the activities that you want to track on your website, you will need to head over to the Behavior > Events > Overview report in Google Analytics to ...

Google announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content on the Web.

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.