Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, ...

Adobe Content Analytics is made possible by correlating specific attributes–including colors, objects and locations–with direct customer interactions. For example, a marketer promoting a new hotel ...

It's one thing to give users the option to opt into content analysis. It's a completely different thing to turn it on by default. When you purchase through links on our site, we may earn an affiliate ...